I have always thought that a strong brand equates to a strong franchise (profitable businesses). However over the course of time, I think I have started to understand that both are necessarily not the same
For ex: Brands like Starbucks, Tiffany, coke etc are strong brands and good franchise (earning huge profits for the companies). But at the same time there are strong brands such as Mercedes, Taj (?), titan etc which are not very profitable franchises for their companies.
I am still not absolutely sure of the reason behind it. Maybe each case is different.
Please share your thoughts with me on this